CREATIVITY. INNOVATION. METAVERSE.

We help brands grow their business through the use of
technology, creativity and imagination in the Metaverse.
WE HELP BRANDS GROW THEIR BUSINESS THROUGH THE USE OF
TECHNOLOGY, CREATIVITY AND IMAGINATION IN THE METAVERSE
An end-to-end solution provider for IP creation, innovative marketing, technology development and platform operation.
Combining creativity, innovation, art and technology to bring a future-proof user experience for you to stand out from the crowd.
Innokids is an award-winning, cross-disciplinary, independent agency that uses our creativity, digital marketing, design and technology to help brands transform marketing communications. With offices in four locations, we provide innovative solutions for different brands in China and the global market.
With over 100 experts across creative, design, technology and operations, we work with brands to provide the most impactful experience for their clients and customers.
We are one of the founding agencies of China Independent Agencies (CIA), and the only one capable to create and develop in the Metaverse, helping brands, IPs, and users drive toward Web 3.0.
Our Business Model

FOUNDATION

COLLABORATION

MONETIZATION

China Compliant Blockchain-based Digital Collectables SaaS
We are one of key strategic partners with China Mobile's BSN-DDC, a compliant blockchain by the Chinese government. Through this, we've made digital collectables meaningful by developing a system that allows brands to create and distribute trackable digital assets, forming a new level of relationship with their users.
Meta Humans
Innokids has one of the most advanced Meta Human solutions in the industry. We help clients bring their brands to life by creating virtual idols who to interact with other users in the Metaverse.
Meta Space
We are the architects of digital worlds. With our help, organizations can create engaging experiences and build thriving communities such as virtual museums, flash stores, or press conferences in the Metaverse.
Award Winning Creative Team +
Industry Creators
A creative & design resource platform that our in-house award-winning creative team can oversee, manage and deliver quality output in quantity at every stage of client projects.
Global Renowned IP Collaboration
Collaborating with multiple global-renowned IPs, including exclusive ones, opens up remarkable possibilities for ourselves and our clients to achieve new heights.
Global Creative Awards
Representing one of the most prestigious creative awards in the world, we have built a network to cultivate the best creators in China, benefitting every brand we serve influentially and commercially.
Business-to-Business Solutions Empower digital marketing with our creativity, IP collaboration, and technology capability in the Metaverse
Achieving one of the four outcomes for brands and organizations through creativity, innovation, and technology: Global Brand Culturalization, Chinese Brand Internationalization, Creative Value Expansion, Chinese Cultural Digitalization
Business-to-Consumer Solutions:
We create, design, operate, and manage assets in the Metaverse, where consumers can explore and interact with the digital collectables and virtual humans that they like in various virtual spaces.
OUR THREE TECHNOLOGY PILLARS THAT POWER THE METAVERSE
We are the creative and technical solution provider trusted by Fortune 500 brands
China Compliant Blockchain-based
Digital Collectables SaaS
We provide digital collectable solutions for brands by working with multiple established platforms including China's compliant blockchain, BSN-DDC, to create and enrich brand equity with the users.
Meta Humans
We have the motion capture technology used in the film industry to bring Meta Humans to life, which can be used to engage and interact with users in real-time through streaming.
Meta Space
We build Meta space for IP owners and brands based on the major metaverse platforms to realize the experiences in different forms, such as online exhibition, VR press conference, live broadcast and shopping
We've helped
- Blue Bottle Coffee with its China market entry.
- Intel empower every industry through technology.
- HP expand their presence into enterprise customers in China.

HELP MORE GLOBAL BRANDS
ACHIEVE NEW HEIGHT IN CHINA

We don’t just help international brands translate the communication for the China market.
We create content that is culturally appropriate and meaningful to consumers in China.

We've helped
- OPPO establish its global marketing strategy on their best selling models.
- OPPO produce quality creative content, make their products' unique selling points unique.
- Xiaomi build the virtual press conference for their global product launch.
- Xiaomi develop their eCommerce marketing content.
- Luzhou Lao Jiao reach Chinese audience globally

INEVITABLY, CHINESE BRANDS WILL PREVAIL IN THE GLOBAL MARKET IN THE NEXT 20 YEARS

We help Chinese brands expand their products and
services globally through our top-notch global talent network.

"We've helped
- TCL, Snickers, Intel and other 100+brands to expand into young generation across 400+ universities across China.
Young creative talents to share their work on our Creativerse.cn platform
- IP owners connect with quality creators through our platforms to develop digital collectables.

WE SHOULD NOT REPLICATE AN IDEA,
BUT WE SHOULD REPLIATE ITS SUCCESS

In our model, the combination of platforms, digital technologies and channels
can maximize the value of creativity.

We've helped
- China Youth Daily, China (Hainan) Museum of the South China Sea, and National AAAAA level tourist attraction bringing their IP to life through digital collectables and reach wider audience.
- Forest of Stone Steles Museum and Xian Museum

USING THE LATEST TECHNOLOGIES TO SPREAD 5000 YEARS OF CHINESE CULTURE WITH EVERYONE AROUND THE WORLD

We create and deliver digital content that preserves the essence of Chinese culture, while connecting
people around the world through the power of this content.

WE INTEGRATE CREATIVITY, TECHNOLOGY, MARKETING,
AND CHANNELS AS ONE, SO YOU CAN ACHIEVE MORE
We are the creative and technical solution provider trusted by Fortune 500 brands
Creativity
We provide digital collectable solutions for brands by working with multiple established platforms including China's compliant blockchain, BSN-DDC, to create and enrich brand equity with the users.
Techology
Innokids has one of the most advanced Meta Human and Meta Space solutions in the industry. We help clients bring their brands to life by creating virtual idols who to interact with other users in the Metaverse.
Marketing
We assist brands in coming up with original content and communication plan that makes an impact on their business in marketing, increases brand awareness and hence increases revenue.
Integration
We believe digital technology is there to serve the people and needs to deliver business goals. We start by understanding the needs of your users and integrate the key elements into the most effective digital marketing solutions in an agile fashion.
OUR LEADERSHIP TEAM
Not just forging the multi-disciplinary experts together, but arming them with the vision to achieve greatness
Ma Chao Founder / CEO
Brand and Marketing Expert Consultant International Creative Awards Jury Creative Entrepreneur and Industry Mentor Asia Pacific Chief Representative of The One Club for Creativity China Independent Agency Board Member BFA, Digital Media Art, Animation School, Communication University of China MBA, School of Economy and Management, Tsinghua University Industry mentor for NetEase Capital, ShiCheng Capital, Yuanjing Captial and Geek Park. Instructor of School of Communication Art and Science, Michigan State University Advisor of Beijing Fashion Institute and Wuhan College of Communication
Larry ChouPartner / VP, Digital Innovation
Before joining Innokids, Larry served as the VP of Product Innovation at iTutorGroup, one of the largest online education platforms in the World. He has helped IBM shape its iX Studio as Executive Creative Director in China, as well as forming the creative team for PwC Experience Centre. He has also worked as a creative director at WPP, and Saatchi & Saatchi in LA, SG, and BJ.

Throughout his career, Larry has served brands including Toyota, Lexus, Lincoln Motor, Porsche, Universal Studios, Nike and LEGO across the U.S., APAC, UK, and China.

Larry is a frequent contributor to the global creative awards and plays a mentorship role at Apple’s iOS Club in China. He has also done creative and design sharing with in-house creative team at Conflux (Amazon).
Sarea ZhengPartner / Business Director
Since graduating from the School of Journalism and Communication of Wuhan University, Sarea has been involved in the field of automotive digital marketing innovation and communicaiton.

She played multiple key roles at the BlueFocus Group in its Automotive Business Unit for the PR and Communication business.

Since then, Sarea has been deeply involved in the field of automotive digital marketing innovation and communication, and has successively served as project partner and deputy in Shanghai Road Painting Film and Television Media Co., Ltd., Hangzhou Yuyuan Network Technology Co., Ltd.

The team she lead has served brands ncluding Mercedes-Benz, BMW Brilliance, MINI, FAW Audi, FAW-Volkswagen, Beijing Hyundai, and FAW Toyota.
Cain WangPartner / Tech Development
Before joining Innokids, Cain was the Senior Technical Expert (P8) at Alibaba Group, in charge of the smart city business unit for its system architecture. With over 12 years of experience in Internet development and team management, Cain brings rich project experience and excellent technical vision to the team.

He has also worked as the R&D director at PingAn Haoxue, an online education platform. He was also one of the senior architects (P8) when Elema was scaling to the unicorn phase.
DAO, DECENTRALIZED AUTONOMOUS ORGANIZATION
IS OUR WAY FORWARD
Our goal is to break down the silos and barriers,
allowing teams to create a place where everyone feels valued and respected.

Explore Our Collaboration Space

OUR CLIENT LIST SPEAKS FOR ITSELF
We are the creative and technical solution provider trusted by Fortune 500s and China's leading brands.
BRINGING GREATER VALUE WITH INDUSTRY-LEADING PARTNERS
We partner with industry leading platforms, IPs, medias and solutions.
Through our network of partners and clients,
explore ways to a better future digital innovation.
HELPING ALIBABA WRITE ITS NEW CHAPTER,
YUANJING, IN THE METAVERSE
Bringing Meta Human, Digital Collectables, IPs into Alibaba's Metaverse platform, where experiences are
linked together immersively as how Metaverse should be.
HELPING CHINA MOBILE BUILD UP THE DIGITAL COLLECTABLE
INFRASTRUCTURE WITH USER BENEFITS IN MIND
Strategic partnership with China Mobile's BSN-DDC, a compliant government-approved blockchain, to build the infrastructure of future Metaverse.
This infrastructure allows us to operate and manage user benefits between the physical world and the digital world. Innokids has never stopped exploring.
From day one, we've been driven to be at the forefront of the digital future.
ASSISTING ALI AUCTION TO HOST
WORLD-RENOWNED IPS AND
IMPLEMENT SCENARIO-BASED
DIGITAL COLLECTABLE APPLICATIONS

Innokids is the first key third-party partner at Ali Auction. From the beginning of 2021, Innokids has been helping Ali Auction build a new digital channel for new business opportunities.

We represent and manage nearly 1/3 of digital art merchants and creators. This partnership grew closer since 2022 as we explore actively with Ali Auction for the next-generation Digital Collectable solutions.

From empowering brand marketing to promoting Chinese landmarks through each unique culture, our user incentive exchange solution is the stepping stone to the web 3.0 world.

BUILDING THE FUTURE OF DIGITAL MARKETING
AND CRM PROGRAMS FOR BRANDS
THROUGH DIGITAL COLLECTABLES
A blockchain-based loyalty rewards solution

Before blockchain technology, people could copy and paste images from the web. Digital Collectables, AKA NFTs, are one of the ways brands can create, engage, track, and deliver personalized services.

Innokids stays at the digital forefront by working with the largest digital collectable platforms and entities in China, including Alibaba Digital Collectable, China Mobile BSN-DDC, Baidu Super Chain, etc. We create and develop ways to bring user benefits through the latest web 3.0 technologies.

We have provided Haidilao with brand empowerment services based on Digital Collectables, to drive sales and user interaction. We also worked with brands from credit cards, cultural tourism, and commercial real estate industries to activate user engagements. The result is that we can attract new customers and exert greater brand loyalty through new digital interactions.

FOR BRANDS TO COMMUNICATE IMMERSIVELY WITH
AUDIENCES THROUGH SOLELY OWNED META HUMANS AND SPACES
Meta Human & Meta Space Solutions
Our Expertise Includes:
- Strategize, design, develop, and produce Meta Human and Meta Space
- VR/AR experience design development
- Virtual press conference
- Meta Human in Meta Space streaming
- Real-time Motion Capture
Innokids has one of the most advanced Meta Human and Meta Space creation solutions, we help brands/TV stations and other IP owners to build their Meta Human, Meta Space and generate high-quality content based on the Metaverse technology through industry-leading Unreal or Unity engine. This gives brands the total control of what and how to communicate with their audience.
We have helped brands including Asus, CGTN, CCTV, Sichuan Ancient Culture (Sanxingdui), Zhilian, and Haier develop their high quality streaming project cases. We help Alibaba build its Metaverse - Yuanjing. You can now reach to audiences aroudn the world without needing costly studio setup.
WE HELP BRANDS WITH
INNOVATIVE IDEAS TO GROW BUSINESS
Integrated and Digital Creative Solutions

We assist brands in coming up with original content and communication plan that makes an impact on their business in marketing, increases brand awareness and hence increases revenue.

We believe digital technology is there to serve the people and needs to deliver business goals. We start by understanding the needs of your users and work our way back to come up with the most effective digital marketing solutions in an agile fashion.

Our Expertise Includes:
- Integrated marketing campaign
- Social media and digital marketing
- Film, short film and CGI animation production
- WeChat Mini App and Mobile App development
- Responsive web design and development
- Management platform development
WE HELP BRANDS EXPAND INTO NEW OVERSEA NEW MARKETS
Overseas Marketing Solutions

We are one of the few Chinese creative and innovation agencies with overseas marketing experience and global creative marketing resources. This is based on the project experience we have accumulated over the years, including running the most influential international creative events in the Asia-Pacific region, and hands-on working experience from our partners.

We have helped brands outreach to new markets globally as the lead agency for in specific regions depending on the strategy in North America, South East Asia and Europe. We have been working with OPPO, Xiaomi, and Luzhou Lao Jiao brands for their overseas market expansion.

Our Expertise Includes:
- Overseas marketing plan and strategy
- eCommerce and social media creative campaign
- Overseas product marketing content production
- In-depth overseas market research and analysis
- Co-create ideas with overseas university students
WE HELP BRANDS DESIGN, DEVELOP, COMMUNICATE THEIR IPS - FROM BIG IDEAS TO FINE DETAILS
IP Creation and Marketing Solutions

Having your brand’s IP imageries is only the beginning. Having your owned IPs can be the means of creating conversation with your customers, making a creative engagement, and leaving positive and meaningful impressions. 

In addition to creating IP for brands, our IP resource pool, from other clients including the official Foundation for Cultural Heritage Conservation, provides other brands with the opportunity to collaborate and cross-promote.

IP-based communication campaigns can be created and those are tools to turn purchasers into brand lovers.

Our Expertise Includes:
- Create and incubate IP
- Design and develop integrated brand and co-branding
marketing plans
- Cultural landmarks and cultural creative expression IP
design and development
Our Expertise Includes:
- Hold global-level, China government backed, design and creative competitions on campus across China
- Young audience on campus outreach
- Crowd source innovative ideas from young talent groups
- Hold interviews for innovative creative talents
INNOKIDS CAN HELP YOU
GET IDEAS FROM THE YOUNG
GENERATION, FOR THE
YOUNG GENERATION
Youth Creative Award Solutions

Innokids is the sole representative for one of the most prestigious creative awards in the world in Asia—One Show. With 10+ years of experience in working with 400+ Universities in China, One Show China Youth Creative Awards has become the most important platform that cultivates students in creative studies.

Students can put their best foot forward in the creative industry. Through this creative award competition, the brands will get to look through thousands of fresh solutions at once through the lens of young talents.

LEARN MORE ABOUT OUR CREATIONS
Click the link below to check our cases